Evergreen vs Topical Content
Today I am playing along with Doctor Tanya of Salted Caramel again. Here is what she has to say.
Evergreen content is content that continues to be relevant long past its publication so that it always remains sustainable and fresh. Topical, or timely content has relevance and significance for a limited period of time.
Evergreen or Topical content, which do you prefer writing?
I wouldn’t say I had a preference. I write what I feel like writing at the time and I usually don’t think about whether the content will be popular or not. I’m happy if I produce a post that people enjoy and even more so if it continues to be popular over time.
Which do you write most often?
I probably write more Evergreen content. I do a lot of photo challenges and I write about my hobbies and interests as well as places I’ve visited and daily life. I don’t think these really date. I don’t often blog about politics or current affairs but I do sometimes write opinion pieces. My opinions don’t change all that much so I think if you read something I said five years ago my feelings now would not be a lot different.
Which of these adds more value or engagement to your blog?
Some of our older posts on this blog are still often read. I wrote one about superstitions a few years ago which I repost from time to time and it still seems to get a lot of interest as do Naomi’s photos of vintage cars. On our doll blog the posts are mostly of the Evergreen variety. I don’t have exclusive access to a lot of updates about new releases of dolls etc because I am a hobby blogger. I do share new things I discover but mostly I write about the dolls we own to provide information, entertainment and subjects for discussion. The topical posts are usually reports of events we have attended or plan to attend or “what’s new at the shops.” type of posts. I think that they still have value because of the photos included.