I’m sure everyone is sick to death of posts about WordPress foul ups, the pros and cons of the block editor and other assorted blogging problems. Here’s another one. Sorry.
I ‘ve come to feel that the problem is not so much that WordPress has brought out an editor that many of us don’t like and don’t need. It is their attitude towards the bloggers who dare to complain.They have brought out a product that they think is great and they think that we ought to be grateful and stop complaining. I really feel that they need to stop calling their tech people Happiness Engineers. Apart from the fact that it is a pretty cheesy name it is certainly not appropriate as they don’t seem very interested in making people happy.
A lot of us have wondered who is the target audience of all this madness? Originally I thought it was mobile phone bloggers but lots of them are having problems too. All the new blocks that have been recently added seem to be for business bloggers and I think that WordPress is following the money.
I just finished reading a post from someone who was comparing blogging with social media and explaining why blogging was a better way to “grow your brand.” I do agree with her comments but I think that most of us hobby bloggers are not interested in growing a brand. We just want to write and share our thoughts and our photos or art. Everything is a brand now, even people apparently.
Another thing that is different about this new generation of bloggers who want to be”influencers”, another buzzword, is that they are taught to think of their blogs in terms of how to attract advertising rather than the content. Naomi and I started doing a course on Udemy earlier this year. I would never monetise this blog or the doll blog because I consider our regular readers friends, but we wondered if it might be worth trying to do it with some different ones. I like to write and take photos so why not? I won’t go into the problems I struck with the course itself here but it was obviously aimed at people who were already in business and wanted to earn money from blogging. Basically, to do this, the tutor suggested starting several blogs on different subjects chosen by analysing keywords to find out what would attract more views and therefore be suitable for using Google Ads. It didn’t matter if you didn’t know much about the subject. It would have been a sausage factory of blogs.
The tutor made what I felt were conflicting statements about blogging. He spoke about needing to write good content but he didn’t put a lot of emphasis on the writing as much as making sure you had all the right keywords. etc. I felt he was a little condescending when he spoke about hobby bloggers. He also suggested reading other bloggers posts and commenting in order to attract more traffic to your own blogs. I agree with the reading and commenting part, you can learn a lot from reading other people’s blogs, but not, as he suggested, adding a link to your own blog in your comment. We have all had those comments on our posts, people who use the comment section to advertise themselves. That is not what it’s for and I personally delete that type of comment if it’s obviously a business related link. I certainly was not going to advertise myself in that way. I guess I am not cut out to be a business blogger because I actually need to care about the subject I’m writing about.
I am very much afraid that blogs of this type, all keywords and SEO and no passion may be the future of WordPress. I hope not.